Bât-Man is a renovation company based on the French Riviera. The newly created company needed a logo, business cards and a website. After a creative brief, we left on the super heroes theme. I did some sketches then drew on Illustrator characters representing strength and heroism.

The goal was to associate the fact that the craftsman in renovation can literally save you from problems you have in your home like Superman saving people from flames.

It was necessary to find a character with charisma, with an impressive posture, exuding security and confidence.

I did some typographical research to find the one font that would best suit a drawing of this very cartoonish style. I also tried to add a paint roller in the character’s hand.