CLIENT : CUPCAKE BAKERY BRAND
EXPERTISES : Branding, Logo Design, Web design
L’ANNÉE : July 2012

BRAND

Identity

Cupcake Bakery is a project for an american bakery in south of France. The goal is to develop the brand by creating a very recognizable graphic identity, with the logo first, then by declining this identity through the elements that will make up the shop. Secondly, the goal is to create a complete website, including instagram integration, contact form, interactive shop menus, a table reservation system and some information pages about the brand. The project is still under development !

Adaptive logo

Logo and icon design for an American bakery brand. The logo concept is a very stylized drawn cupcake and a combination with the brand name. Base font is Lobster but reworked and slanted with a thick outline, and baseline is Open Sans.

Branding
Development

Logo and icon design for an American bakery brand. The logo concept is a very stylized drawn cupcake and a combination with the brand name. Base font is Lobster but reworked and slanted with a thick outline, and baseline is Open Sans.

Storefront Design

Here are some showase mockups, alternationg colors and a clean white style.

It can be described as a girly, young and dynamic website in keeping with today’s design trends and standards.

Layout has been designed to give all the information on bakeries, prices, the possibility of reserving and welcoming anyone who wants a delicious cupcake.

CUPCAKE
BAKERY BRANDING

Services

Logo Design – Visual Design – Marketing Assets

Software used

Illustrator for logo design / InDesign for layout / Photoshop for visual adjustments and mockups